Optimize Your Site for Mobile Devices

Most Important Tools of Mobile Marketing

Text messaging/SMS

Text messaging is the clearest form of mobile marketing because so many people are doing text messaging -123 million Americans and 3 billion people worldwide.

Mobile couponing and offering a discount or special offer via text message are the most common ways of marketing using text messaging. There are also others ways such as alerts, sending mobile site links, text clubs, product/service information, interactive voting, contests, text-to-donate, etc.

Mobile Optimized Website Development and Design

Over 50 million people in the United States are accessing the internet with their phones and they are anticipating websites that work on their phones. People want to find what they need quickly. The mobile web experience is not about simply "browsing" but about "finding."

Mobile Advertising

Just as there is banner advertising on the PC version of the Internet, there are also banner ads on mobile optimized websites. Also there is pay-per-click marketing which is associated with mobile search. A person searching for something on their phone will see search result ads displayed along with the listings they found.

Mobile Email

Every day there are millions of people who check their email on their mobile phones. Once a person is interacting with you on their mobile phone, you are doing mobile marketing, whether it is intended as such or not. Each email that goes out must be easy to read on a mobile device. People get so much email that they are not likely to look at emails twice. If they are seeing it for the first time on a mobile device, it should work because you may not get a second chance when they are on their desktop later.